Drayton Bird is the Godfather of Direct mail advertising and marketing. Some say he was David Ogilvy’s Secret Advertising Weapon.

What We Discuss With Drayton Bird:

  • Why YOU learn more from failure than success . . .
  • 3 human weaknesses which make you rich . . .
  • Why people who think about marketing all of the time . . . are the most boring people in the fucking world . .
  • Drayton exposed why marketing is not a real profession . . .
  • Why the minute you start thinking you’re ANY good . . . you’re in trouble!
  • and much more . . .

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Drayton Bird is the Godfather of Direct mail advertising and marketing. Some say he was David Ogilvy’s Secret Advertising Weapon.

Drayton’s been writing for a living since he was 19. He’s just turned 85 in August.

There’s not a living person who can come close to his experience in direct response marketing and advertising copy.

In fact, Drayton worked with the man who is the main character in which the TV series . . . ‘Mad Men’ was created.

In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing.

He’s worked with many of the world’s greatest brands including;

  • American Express
  • Audi
  • Bentley
  • British Airways,
  • Cisco
  • Deutsche Post
  • Ford
  • IBM
  • Mercedes
  • Microsoft
  • Nestle
  • Philips
  • Procter & Gamble
  • Toyota
  • Unilever
  • Visa and Volkswagen

And he’s sold everything from airbuses to Peppa Pig.

Ogilvy himself said:

“Drayton Bird knows more about direct marketing than anyone in the world.”

When you’ve enjoyed this episode and want to know more about Drayton Bird . . . you can check out his website at https://draytonbird.com/

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