John Erbert is the founder of Erbert Lawns. He started mowing lawns as a skinny, pimple-faced 12-year old kid in 1983 and he hasn’t stopped, 39 years later.

John and his team at Erbert lawns . . . grew it to be one of the top 10 lawn care businesses in the US . . . and the biggest in the entire state of Colorado, where at one point, he was mailing almost 1 million pieces of direct mail a year.

John Erbert completely understands customer service and said:

“The fundamentals are the same when I started at age 12. Take care of the customer, take care of the team and the rest will take care of itself.”

What We Discussed With John Erbert:

  • How listening to a bunch of nightingale-conant cassette tapes he rented from a customer each week while running around mowing lawns . . . was the turning point in substantially growing his business . . .
  • John reveals why he’s not actually in the lawn care business. And how you can adapt this . . .
  • John talks about what’s more important . . . the customer or your team. He has an interesting take on it and there are several lessons for you . . .
  • John reveals his company’s 4 Core Values. Simple yet so effective
  • The importance of customer care . . . the one aspect his competitors could have easily knocked off . . . yet didn’t . . .
  • and much more . . .

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When you enjoyed this episode and you want to know more about John Erbert . . . check out his website at https://erbertlawns.com/

And you can find John Erbert on Facebook here

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